In the South, New Year’s tradition (and superstition) encourages indulging in foods that hold the promise of prosperity. Blackeye Peas are said to resemble coins or closed circles, signifying the end of one year and good fortune in the next. Take this time to dig into delicious Camellia Brand Blackeye Pea dishes, and savor the promise of a lucky new year.

Try Camellia’s Garlicky Shrimp & Blackeye Peas, Potlikker Greens with Blackeye Peas, Southern-Style Vegetarian Blackeye Peas, or Hoppin’ John this New Year’s Day!

Four Generations of Bean History & Counting

In 1923, L.H. Hayward began sourcing and selling the finest red beans he could find at the old French Market in New Orleans, and his son, Gordon Hayward, trademarked “Camellia Brand” after his mother’s favorite southern flower.

Still owned and operated by the Hayward family to this day, Camellia has continued to sell the highest quality dry beans, peas and lentils available for nearly 100 years. With a benchmark for superiority that outranks even the highest USDA grade, the term the “Hayward Standard” was coined by American farmers to label those beans that make the cut. Learn more and find delicious recipes at




Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.